Monday, August 17, 2009

Who moved my bread?

It's standard protocol for Walmart to update its look every three years. Or at least that's the explanation a Walmart associate gave for the overnight relocation of the pharmacy into a newly-constructed gray wooden box-room ... and for the fact that the bread has moved from the second aisle to a corner at the back of the store.

You heard me right. They moved the bread. This has caused major disgruntlement among Walmart clientele. I overheard one customer ask an associate whether the bread could be re-relocated because, and I quote, "Everyone is complaining about this."

As if a Walmart peon has control over the store's layout. Ha.

My dad works as a consultant for Target, and he says that store layouts are decided on by analyzing massive amounts of customer traffic data.

"Why do you think milk is at the back of grocery stores?" he asked.

"Because that's where it's supposed to be," I answered, confused.

"No," he explained. "There was a time when milk was at the front of the store, so that customers who just wanted to run in to buy milk could. But then stores realized that it was better for business if customers were forced to walk through the entire store."

So, if you go into the Conley Road Walmart in Columbia, Mo., and wander around looking for bread only to discover it after you've picked up five other items, now you'll know why Walmart corporate put the bread in the corner.